Still not using Douyin in China?

TikTok is the Douyin international version. Douyin is only on in China.

Source: ChinaZ.com

ChinaZ.com: Recently, Ocean Engine released 2020 Douyin user portrait report. The report says, DAU of Douyin has reached over 400 million, a 60% increase compared to a year ago which recorded 250 million. The overlapping between Douyin and Toutiao is 32.1%; Douyin gets 42.2% overlapping users. The overlapping between Douyin and Xigua is 24.6%; Douyin gets 29.5% overlapped users.

DAU of Douyin has reached over 400 million, a 60% increase compared to a year ago which recorded 250 million
DAU of Douyin has reached over 400 million, a 60% increase compared to a year ago which recorded 250 million

Overall demographic of Douyin: male and female ratio is getting more balanced ,19-30 years old Target Group Index (TGI) is high, new first tier, third tier and below city users are with higher TGI. Users’ preferences on video genre: Interpretation, livelihood, food types of video play rate is higher, while emotional, cultural, film & television related videos grow faster.

Overall Demographics
Overall Demographics

Male users are more into military, games and cars without surprises; female users are as expected more into cosmetics, makeup, Maternal and Infant, fashion. Millenniums are more into gaming, electronic products and fashion.

Male & Female Demographics
Male & Female Demographics

Post-95 are into gaming, electronic product, fashion. Post-90s are more interested in films and television, Maternal & Infant and food related video. Post-80 are very likely to watch videos related to automobile, Maternal & Infant and food.

Post-95 vs Post-90
Post-95 vs Post-90

Moreover, combining the data of frequency and duration per person, the loyalty of the users is just second to the two social giants, WeChat and QQ, in which 38% users spend daily usage time of more than 30 minutes per person on Douyin.

Top 10 User Frequency and Time-spent
Top 10 User Frequency and Time-spent

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