Still not using Douyin in China?
TikTok is the Douyin international version. Douyin is only on in China.
ChinaZ.com: Recently, Ocean Engine released 2020 Douyin user portrait report. The report says, DAU of Douyin has reached over 400 million, a 60% increase compared to a year ago which recorded 250 million. The overlapping between Douyin and Toutiao is 32.1%; Douyin gets 42.2% overlapping users. The overlapping between Douyin and Xigua is 24.6%; Douyin gets 29.5% overlapped users.
Overall demographic of Douyin: male and female ratio is getting more balanced ,19-30 years old Target Group Index (TGI) is high, new first tier, third tier and below city users are with higher TGI. Users’ preferences on video genre: Interpretation, livelihood, food types of video play rate is higher, while emotional, cultural, film & television related videos grow faster.
Male users are more into military, games and cars without surprises; female users are as expected more into cosmetics, makeup, Maternal and Infant, fashion. Millenniums are more into gaming, electronic products and fashion.
Post-95 are into gaming, electronic product, fashion. Post-90s are more interested in films and television, Maternal & Infant and food related video. Post-80 are very likely to watch videos related to automobile, Maternal & Infant and food.
Moreover, combining the data of frequency and duration per person, the loyalty of the users is just second to the two social giants, WeChat and QQ, in which 38% users spend daily usage time of more than 30 minutes per person on Douyin.
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